Thought Leadership Programs
Authority Team Building
Your company message gets 561% more reach* when employees share it on LinkedIn. And LinkedIn is just the start. Understanding what thought leadership is and how to do it effectively takes specific marketing knowledge and active participation of your experts.
We created a unique employee advocacy program for a selected group of your All-Star experts ready to become active brand ambassadors. Together, they work across LinkedIn, website, online, and offline events—all the while staying true to their individual values and ideas.
Check out our three program modules below and find your best fit or combine all three across 6 weeks for best results.
01.
Assessment
02.
Workshop
03.
Strategy
04.
Profile Optimization
Timeline: 2 weeks
Narrative & Strategy
Unearth your business narrative and results in a strong thought leadership strategy. Build your team of brand ambassadors AND optimize their online profiles. You will walk away with a
roadmap for your thought leadership provided in a strategy document, and a quarterly content calendar for the entire team.
Timeline: 2 weeks
Training & Workshops
This is a mini writing course for thought leadership content designed as a series of hands-on workshops for SMEs, leaders, or marketing pros. You will learn how to define your point of view, brainstorm topics and write LinkedIn posts, event presentations, and blog posts—combining AI
support and critical thinking. You will walk away with ready-to-publish assets that YOU authored.
01.
4 Hands-On Workshops
02.
POV Definition
03.
Writing Templates
04.
AI-Powered Tools
01.
Digital Workspace
02.
Team Content Management
03.
Live Review Calls
Timeline: 2 weeks
Implementation & Support
Learning how to do something is one thing, but implementing it into your workflow is where the change happens. We offer professional support and content management to ensure your team is on the right track. Think of this module as the limited-time fractional support in content marketing management.
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